youtube views

In a saturated social media platform like YouTube, standing out can be a challenge.

UK Based Tel: 07801 351 864 Email: pete@aquariuscreative.uk

We had the pleasure of producing a series of videos for Gunn & Moore (GM), the renowned cricket bat manufacturer based in Nottingham. Filmed over a single day, the series featured the Managing Director alongside former England player Graeme Swann (Swanny), offering a rare insight into the craftsmanship behind their world-class bats.

From the careful selection of willow to the meticulous shaping and finishing process, the videos highlighted the exceptional quality and attention to detail that Gunn & Moore apply to every bat they produce, whether it's destined for a professional cricketer or a dedicated club player.

The project also explored the rich heritage of Gunn & Moore, a company with 140 years of history in the sport. By blending interview content with authentic workshop footage and cutaways of the production process, we created a set of films that not only told their story, but celebrated the legacy and expertise that make the brand so iconic.

Since Gunn & Moore didn’t yet have a YouTube channel, we hosted the draft videos privately on our own channel while awaiting their final approval.

After a couple of weeks without hearing back, we logged in to check on things, only to find that the videos had accumulated an unexpectedly huge number of views.

For a brief moment, we assumed the approval process must be extremely thorough. In reality, Gunn & Moore had enthusiastically shared the 'unlisted' link directly on their website, and the videos had taken off, gathering attention and engagement far beyond what any of us imagined.

It’s a story we still laugh about today, but it also demonstrates the power of well-crafted content and the impact it can have when audiences connect with it.

Aquarius Creative Video & Content Production YouTube Channel Views and subscriptions data to January 2025

Aquarius Creative Video & Content Production YouTube Channel data to January 2025

Gunn & Moore were so pleased with the results that they invited us to work with them again, this time through their wider parent company, Unicorn Group.

As a result, we were commissioned to film their past and present sponsored darts players with a series of candid interviews and some friendly matchplay.

Following that and working with Barry Hearn and tournament sponsors Ladbrokes, we captured content of the PDC World Championships at Alexandra Palace, incorporating interviews, live action and dynamic behind the scenes material that showcased both the players and the excitement of the event.

PR Video Production Company Aquarius Creative filming a Public Relations video of World Champion Winner Darts Player Phil the Power Taylor in from of Award Prize World Champions Trophy talking about the PDC for a sponsor

With 16 world titles to his name, Phil 'The Power' Taylor enthuses about life, family and his sponsors, prior to the PDC World Darts Championship at Alexandra Palace, London. Still image from a series of social media promotional videos

This partnership perfectly illustrates what we aim to deliver at Aquarius Creative: authentic storytelling, high-quality production, and content that people genuinely want to watch and engage with.

Whether it’s showcasing craftsmanship, capturing sporting excellence, or helping brands share their story, we create videos that make an impression . . . sometimes even when they were never meant to go public just yet.

Event Video Production Company Aquarius Creative filming the PDC World Championship. Adrian Lewis is at the oche to challenge for the title. The event sponsor 'Ladbrokes' world darts is in large format white lettering on a red background stage wall that holds the dartboard

Adrian Lewis at the oche - PDC World Championship

Tools of Engagement

You may be wondering just how powerful YouTube content can be in reaching and engaging with your audience. Well, let me tell you - the potential of YouTube is truly immense.

With over 2 billion logged-in monthly users, YouTube is the second most visited website in the world, right after Google. This means that by creating engaging and relevant content, you have the opportunity to reach a wide and diverse audience on a global scale.

The power of YouTube content lies in its ability to connect with viewers on a personal level. Whether you are sharing informative tutorials, entertaining vlogs, or inspirational stories, your content has the potential to resonate with viewers and create a lasting impact.

And the proof is in the numbers. Take a look at your view count, each view represents a unique viewer who has taken the time to watch your content. The more views you have, the more people you are able to reach and influence. This engagement can lead to increased visibility, brand recognition, and even potential monetisation opportunities.

So, don't underestimate the power of YouTube content. Keep creating and sharing your unique content and perspective with the world, and watch as your view numbers illustrate the impact and influence of your content.