4. Preserve Institutional Knowledge
Internal use: Employees can refer back to strategy sessions, keynotes, and Q&A segments.
Documentation: Videos provide an archive of decisions, insights, and direction shared during the event.
Review and learn: Footage can be analysed to identify strengths, weaknesses, and areas to improve.
Train future speakers: Real examples help develop communication and presentation skills within the company.
6. Generate Revenue or Leads
Monetisation: Conference recordings can be sold or gated behind a signup wall for lead generation.
Lead nurturing: Follow-up emails can include event highlights or testimonials to re-engage attendees.
7. Strengthen Community and Employee Engagement
Recognition: Featuring guests or staff builds morale and loyalty.
Community building: Encourages continued connection between attendees, speakers, and the company.