PR Video Production Company

We help UK businesses plan, film and deliver professional public relations videos that work for internal communications, company websites or social media.

UK Based Tel: 07801 351 864 Email: pete@aquariuscreative.uk

Our public relations videos help shape public perception, convey significant news and enhance brand reputation.

From corporate communications to product launches, Aquarius delivers custom-tailored videos and digital media content that effectively communicate your message and engage your audience.

Angela Rippon gives a great testimonial at Lords Cricket Ground. A great personality to help promote a new sporting event

Angela Rippon gives a superb testimonial at Lords Cricket Ground. A great personality to help promote a new event.

Boost Your Business with PR Video Production

Capturing your audience's attention is more challenging than ever

As the landscape of communication evolves, it becomes paramount for businesses to adopt innovative strategies that not only engage but also resonate with their target market. One powerful tool that can make a significant impact is PR video production. Let’s explore how investing in professional video content can help your business thrive.

Aquarius Creative filming a testimonial interview from a UK Former Prime Minister, Sir John Major at Wormsley Cricket Ground during an event with a game playing in the background in 2020

Aquarius Creative filming a testimonial interview with UK Former Prime Minister, Sir John Major as part of a PR series for the sponsors Jaguar, at Wormsley Cricket Ground

Why do businesses use our PR Video Production service?

The primary goal of public relations is to communicate effectively with your audience, and videos have proven to be one of the most compelling forms of communication. Here are several reasons why PR video production can help boost your business:

Enhanced Engagement: Videos are inherently more captivating than static images or text. They combine visuals, sound, and storytelling, which can create a deeper emotional connection with the audience. This can lead to higher engagement rates, increased shares on social media, and enhanced brand visibility.

Improved Brand Awareness: A well-produced PR video can serve as a powerful marketing tool. It can introduce your brand, showcase your products or services, and convey your core message in a way that’s easy to remember. By consistently sharing videos across multiple platforms, you can enhance your brand's recognition and reinforce your image in the minds of your audience.

PR Video Production Company Aquarius Creative filming a Public Relations video of Chef and Business man Marco Pierre White opening a new restaurant

Chef, restaurateur, and television personality Marco Pierre White discussing the opening of his latest restaurant in Nottingham. Still image from a PR Video Production by Aquarius Creative. We captured a piece to camera from Marco, and testimonials from the customers to put several videos together from the day.

Trust and Credibility: In a world where consumers are becoming increasingly skeptical, video content can help build trust. Demonstrating your products in action, sharing customer testimonials, or highlighting your company's mission through compelling narratives can significantly enhance your credibility. When customers see real people talking about their real experiences with your brand, it fosters trust.

SEO Benefits: Search engines love video content. According to numerous studies, including one by Google, including a video on your website can increase your chances of landing on the first page of search results. This means more visibility for your business and an increased likelihood of driving traffic to your site.

PR Video Production Company Aquarius Creative filming a Public Relations interview of Comedian and author John Cleese talking about his new book at Random House in London

Actor, Comedian and Author John Cleese talks about his new book at Random House / Penguin Publishers in London. Still image from a PR Video Production by Aquarius Creative.

Versatility: Video content can be repurposed across various platforms including your website, social media, email marketing, and even in virtual events or presentations. This versatility makes video production a worthy investment, as you can reach different segments of your audience in a tailored manner.

Dont just take our word for it, PR Daily has produced an article on how video is a powerful tool for PR success, or follow this guide on how to make your own PR videos.

Freddie Flintofff promoting a new gladiators-style cricket series called Titans of Cricket

PR and marketing agencies

Many PR and marketing agencies already have in-house teams handling strategy, media relations and campaign management. However, when it comes to filming, especially on location or at live events, it is not always practical for internal teams to be everywhere at once. Video production often requires dedicated time, equipment and focus that sits outside day-to-day press activity. In those situations, we are happy to step in and support the delivery side of a campaign.

We regularly work alongside agencies under their direction and branding. We understand the importance of discretion, consistency and sensitivity, particularly when messaging is time-critical or reputational. Whether operating visibly as part of your team or quietly in the background, our role is to make the production process straightforward and aligned with the wider communications strategy.

PR and marketing agency word map - Aquarius Creative Video & Content Production

Why Use a Professional PR Video Production Company?

While it may be tempting to produce your own videos in-house, working with a professional video production company can lead to superior outcomes. Here are a few compelling reasons:

Expertise and Experience: Professional video producers have the skills and experience necessary to create high-quality content. They understand the nuances of storytelling, cinematography, and sound design, ensuring that the final product reflects your brand’s values and resonates with your audience.

Access to State-of-the-Art Equipment: Professional companies have access to high-end camera equipment, lighting, and editing software, which is often out of budget for individual businesses. This allows them to produce visually stunning videos that stand out.

Ranaulph Fiennes talks about his latest extreme adventures, his latest book and his stand up tour before going on stage at The Royal Theatre in Nottingham

PR video of Sir Ranulph Fiennes talking about his latest tour and book release at a Nottingham Theatre

Time and Efficiency: Producing a video from scratch can be time-consuming. By hiring professionals, you can focus on running your business while they handle all aspects of the production process, from concept development to final edits.

Tailored Strategies: A professional video production company will take the time to understand your specific needs, goals, and target audience. They can customize their approach to ensure that the video content aligns perfectly with your marketing strategy.

PR Video Production Company Aquarius Creative filming a Public Relations video of World Champion Winner Darts Player Phil the Power Taylor in from of Award Prize World Champions Trophy talking about the PDC for a sponsor

With 16 world titles to his name, Phil 'The Power' Taylor enthuses about life, family and his sponsors prior to the PDC World Darts Championship at Alexandra Palace, London. Still image from PR Video Production for Ladbrokes by Aquarius Creative.

Incorporating PR video production into your marketing strategy is not just an option, it's becoming a necessity in a crowded marketplace. By investing in professional video services, your business can benefit from enhanced engagement, improved brand awareness, and increased trust among consumers.

Considering a PR video for your business?
If you would like to talk through an idea, announcement or upcoming campaign, feel free to get in touch. We can explain what is involved and help you decide whether video is the right approach.

Tel: 07801 351 864 Email: pete@aquariuscreative.uk

PR Video Production Company Aquarius Creative filming a Public Relations video of England Cricketer Matthew Hoggard in a studio with a lot of high-end professional camera equipment and a green chromakey background

Ex England cricketer Matthew Hoggard MBE reveals details about how he will complete four of Britain's five great swims to raise money for Cricket Without Boundaries, a charity that promotes cricket in Africa while promoting HIV/Aids awareness and female empowerment. "it's fantastic to be able to get into some open water and raise money for charity," he says. Still image taken behind the scenes of a two camera PR Video Production in a greenscreen studio by Aquarius Creative.

PR Video Production FAQs

What is PR video production?

PR video production involves creating video content designed to support public relations activity. This can include company announcements, product launches, brand stories, media interviews, crisis responses or campaign videos. The aim is to communicate a clear message to journalists, stakeholders or the public.

How is a PR video different from a marketing video?

A PR video is usually focused on reputation, credibility and public messaging rather than direct sales. Marketing videos aim to generate leads or conversions, while PR videos are often used to support press coverage, brand positioning or media engagement.

What types of PR videos can be produced?

Common types of PR videos include:

Company announcements
Product or service launch videos
Executive interviews
Brand story films
Event highlights
Media response or statement videos
Community or CSR features

The format depends on the message and the intended audience.

PR Video Production Company Aquarius Creative filming a Public Relations video of Celebrity Chef and business man Marco Pierre White and staff outside of his new restaurant

Chef, restaurateur, and television personality Marco Pierre White and staff outside his latest restaurant in Nottingham. Still image from a PR Video Production by Aquarius Creative.

How long should a PR video be?

Most PR videos are between 60 seconds and 3 minutes. Shorter edits are often used for social media and press distribution, while longer versions may be used on websites or in presentations.

Where are PR videos typically used?

PR videos are commonly used on:

Company websites
Press release pages
Social media platforms
LinkedIn
Media outreach emails
Industry publications

They can also be shared directly with journalists as part of a press kit.

Can PR videos help with media coverage?

Yes. A well-produced PR video can make a story more engaging and easier for media outlets to understand. Video content is often more shareable and can support press releases by adding visual context.

How much does PR video production cost in the UK?

The cost depends on the scope of the project, filming location, number of crew members, editing requirements and turnaround time. A simple interview-based PR video will cost less than a multi-location campaign video with scripted content and graphics.

It helps to outline your objectives so pricing can be explained clearly.

How quickly can a PR video be produced?

Turnaround time varies. Some announcement or response videos can be filmed and edited within a few days. Larger campaigns may take several weeks depending on planning, scripting and approval processes.

If timing is critical, this should be discussed early.

Leicester Square Film Premiere. Video content to promote a film on social platforms and a relevant sports website

Do PR videos need a script?

Not always. Some PR videos use structured interview questions rather than a script. Others, particularly announcements or statements, benefit from a prepared script to ensure clarity and consistency.

The approach depends on the tone and purpose.

Can PR videos be used during a crisis?

Yes. Video can be an effective way to communicate clearly and calmly during sensitive situations. A well-delivered statement from a senior representative can feel more transparent and human than a written response alone.

Careful planning and messaging are especially important in these cases.

OSCAs sponsored by NatWest Bank. Celebrity video content to promote sporting event on social platforms and a relevant sports website

Who should appear in a PR video?

This depends on the message. It could include:

Directors or senior leadership
Project managers
Clients or partners
Subject experts
Community representatives

Choosing the right spokesperson is part of the planning process.

Are PR videos suitable for small businesses?

Yes. PR is not limited to large organisations. Small and medium-sized businesses often use video for announcements, partnerships, award wins, new premises, or local community activity.

The scale of production can be adjusted accordingly.

Leicester Square Film Premiere. Video content to promote a film on social platforms and a relevant sports website

How do you measure the success of a PR video?www.linkedin.com/company/aquariuscreative

Success can be measured through:

Media pickup
Social engagement
Website traffic
Brand awareness
Stakeholder feedback

The right measure depends on the objective of the campaign.

Can PR video production be combined with other video services?

Yes. PR videos are often produced alongside corporate video production, event filming or testimonial videos to create a consistent message across channels.

Do PR videos work for LinkedIn?

Yes. LinkedIn is a strong platform for professional announcements, leadership communication and industry updates. Short, clear PR-style videos often perform well there.

School opening by HRH Pricess Beatrix of York. Testimonial and interview videos captured. Highlight videos from the very well attended day used for PR and promotion

Ready to move forward with PR video production?
Get in touch to discuss your project, timeline and message. We will explain the process clearly and help you understand what is involved before any decisions are made.

Tel: 07801 351 864 Email: pete@aquariuscreative.uk